THIS IS VESTACY

As we step into this next chapter, we bring with us decades of heritage, category expertise and consumer trust, while gaining the agility and focus of a stand-alone business.

Vestacy is a standalone company carved out from Reckitt and now owned by Advent.

WHO WE ARE

Vestacy is built on a strong portfolio of market-leading brands mainly in high margin, low penetration categories with an opportunity for enhanced growth, driven by renewed focus and investment, funded through meaningful cost optimization opportunities.

Advent is a leading global private equity firm, with over 35 years of experience and more than 400 investments across 40 countries. The firm manages over $90 billion in assets and is consistently ranked among the top-tier global private equity firms.

With a strong presence in Europe and North America, Advent brings deep sector knowledge, operational expertise, and a long-term commitment to building sustainable, high-performing businesses across sectors such as consumer, retail, industrials, business and financial services, healthcare and technology.

Who we are

OUR PURPOSE

Vestacy exists to transform houses into homes.

This means that we’re not just offering products. Our uniqueness is that — through our portfolio of brands — we’re delivering transformative, value-added solutions that help people care for the spaces they live in.

We’re tapping into a significant growth opportunity by acquiring new consumers.

And we’re committed to doing this with a conscious use of resources, with sustainability at the core of our agenda.

Our brands are like the walls and furniture of a house — essential elements. But what will turn the house into a home is our culture and our people.

Our “founders” — as we proudly call each of you — are building a culture that values diverse ideas, celebrates different leadership styles, and inspires a shared sense of ownership, entrepreneurial spirit, and passion for delivering results. At the core of this is an agile, lean organization where every person feels valued, visible, and accountable.

This culture — our way of working and winning together — is what will set us apart from larger, more established competitors.

Our Purpose
It’s time to act. Let’s move from resistance to resilience and actions.

OUR COMMITMENT: MAKING HOMES FOR GENERATIONS

We aspire to lead the change and become Sustainability sector leader in our categories. Our goal is to create value by making sustainability part of our DNA—shaping how we design superior products and how we deliver business.

From suppliers and customers to consumers and communities, we will work across the entire value chain to drive competitive advantage and take a stand against climate change.

We will make strategic choices about where to focus, driving change that benefits both our business and society and planet. Our ambition is anchored in three key pillars where we aim to make a real difference:

1. Drive bold brands with real impact

2. Combat climate change across value chain

3. Champion fairer workspace and society.

We are currently defining ambitious targets to be aligned with external standards to ensure we lead the transformation across these pillars.

Our Commitment