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OUR BRANDS

Vestacy is one of the few scaled, branded players globally in the Home Care category. The renewed focus on the Vestacy brands enable investments on equity, product superiority and excellence in execution.

Products line-up

AIR CARE

Air Wick is the lead brand in our Air Care category and our company flagship brand. It is the leading Air Care brand in Europe & ANZ and a global leader for Plug-in scented oil devices. Consumers in more than 80 countries around the globe enjoy Air Wick products every day. Our broad portfolio of products includes automatic sprays, plug-in scented oils, Essential Mist diffusers, aerosols, and more. As our company's lead brand, delivering almost 50% of the company's revenue, we will be laser-focussed on consumer insights, innovation and seizing opportunities to realise Air Wick's full growth potential.

Air Wick

LAUNDRY

As the No. 1 water softener brand in Europe, Calgon is the lead brand in our Laundry category. It has trusted to protect the vital parts of washing machines from limescale and dirt build-up for over 50 years. It’s the only water softener recommended by leading washing machine manufacturers. With Vestacy ownership, we can concentrate on unlocking the full promise of Calgon and our laundry brands.

Calgon

SURFACE

Cillit Bang is the No. 1 trigger cleaner in Europe and leads our Surface category. Our range of trusted powerful cleaning products delivers maximum clean with minimum effort, helping consumers clean smarter not harder. From essentials for grease, limescale, soap scum and mould, Cillit Bang helps you to keep your home clean without the struggle. As a Vestacy leading brand, Cillit Bang, along with our other surface brands, will be given the necessary investment and attention to achieve greater growth.

Cillit Bang

PEST

Our Pest category is lead by Mortein, the No. 1 brand in ANZ and No. 2 globally. SBP is our lead brand in Brazil. Our Pest business seen 5% organic grown in recent years due to changes in climate. This presents a significant opportunity for expansion in to new markets and geographies as we continue to grow these brands. Mortein has been protecting people and their homes against insects since the 1880s. It has evolved from an insecticidal powder into a wide range of products, including sprays, baits and plug-ins; trusted all over the world.

Mortein

KEY GLOBAL BRANDS*

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Global brands